To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly ...

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more. HubSpot, ...

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls.

Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.

Do you have all the data you need? If you don't, here are the issues to look at when picking a data enrichment provider.

Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth.

Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.

Embrace values-driven segmentation and remain authentic in the face of social and political complexities.

Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.