Musk's $97 billion offer raises questions. Elon Musk's bid to acquire OpenAI appears more like a strategic disruption than a ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

Adobe Real-Time CDP Collaboration delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data ...

Managing crisis with technology. Amy Sessions shares how Clearwater’s utility customer service team leverages new tech to ...

Sitecore’s latest release tackles personalization, automation and AI-driven efficiency — here’s what you need to know.

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that ...

Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building ...

Inside Musk’s $97.4 billion bid for OpenAI, a strategic play that could alter the course of AI development. Elon Musk has ...

Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships. BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter ...

Is AI in healthcare revamping patient care or replacing human touch? Explore the benefits, risks and skills needed for ...

AI has the power to transform the way CX and marketing leaders drive impact. By prioritizing soft skills, creating space for ...

Global talent solutions and business consulting firm Robert Half has named Nick Cerise its new chief marketing officer. In this role, Cerise will drive global marketing for the company, overseeing ...