Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Nielsen announced that it is launching Nielsen ONE in markets around the world, beginning with Nielsen ONE Content in Denmark.

Nielsen remains a preferred Nexstar provider of currency-grade TV audience data NEW YORK – January 31, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today announced a ...

According to the latest Nielsen data, Australia remains NZ's top travel destination as travel marketing budgets jump 2%.

2024 AANHPI Diverse Intelligence Series Report reveals Asian American Audiences Spend Nearly Equal Time on TV and Smartphone - spending 31% of their viewing time on ad-supported platforms, more than ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...