Learn when to use swipe or tap interactions to increase conversions, deepen engagement, and personalize mobile experiences.

Video advertising is the fastest growing form of advertising. Learn how to succeed with video advertising by following this guide and see ways to get the highest ROI possible.

Discover 12 types of interactive content that captivate audiences and boost engagement. Explore real-world examples and learn how to transform your digital marketing strategy with quizzes, AR ...

2. Six Out of Every 10 Mobile Users Prefer Finance Apps Over Websites As technology evolves and many aspects of app-based banking change, more people than ever rely on finance and banking apps in ...

What is customer behavior? Customer behavior is the actions, decisions, and preferences of people when they interact with products or services. It includes factors such as buying habits, attitudes, ...

What is Visual Engagement? Visual engagement is the name given to strategy of employing visual elements such as images, videos, and infographics to grasp and retain the attention of an audience. This ...

Discover the power of gamification! In this article, we'll explore the best gamification practices that can skyrocket user engagement, making even the most mundane tasks enjoyable and rewarding.

What is Customer Empowerment Customer empowerment is giving customers the tools, information, and opportunities they need to make informed decisions and take control of their interactions with a ...

Mobile app personalization is the process of creating customized user experiences within a mobile application based on individual user's preferences, behavior, and demographics. The goal of ...

What Is Brand Loyalty? Brand loyalty is a consumer's consistent preference for one brand over all others, often reflected in their repeated purchase of a product or service. It's more than just habit; ...

Discover what vertical videos are, why they’re essential for mobile-first content, and how to leverage them for better user engagement.

Good content is no longer good enough. Businesses must jump on the interactive content bandwagon in order to stay relevant now. Discover more!