if you're in the market for something new to freshen up your routine, these 15 new beauty products might just be your next ...

Descubre e.l.f.ecto' is a Telenovela-inspired campaign showcasing the brand’s products available at Sephora Mexico.

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys ...

Embracing the beauty that comes with age is a wonderful journey. However, certain makeup habits can inadvertently make women ...

The key is to use a light hand and choose a formula that complements your skin type. Cream or liquid highlighters often work ...

Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.