Pernod Ricard, formed in 1975 through the merger of two French aniseed liqueur makers by the same names, has established itself as the world's number-two distiller through a series of acquisitions.

Pernod Ricard has today cut its sales forecasts for 2025 and beyond as tariffs, especially affecting its Martell cognac brand in China, weigh on the French spirits maker during an already tough ...