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At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

The Trade Desk's stock plummeted 34.4% after missing its guidance for the first time in 33 quarters. Check out my opinion on ...

The Trade Desk is a demand-side platform that enables advertisers to plan, execute, and optimize data-driven ad campaigns across multiple media channels. Unlike ad giants like Google, Amazon, and Meta ...

Instacart's Chief of Connected Stores takes RTP inside the company’s evolution from online delivery to full-fledged technology partner.

The ability to get in front of almost 40% of the country in one fell swoop is compelling, but it can be costly and risky.

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

MY experience in strategy and performance consulting shows that there are many problems that organisations encounter, resulting in strategy execution basically failing and performance management ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...