Customers Remember Experiences, Not Your Brand Logo. ByMartin Zwilling, Contributor. Forbes contributors publish independent expert analyses and insights.

Now, as we head into 2023, the recurring theme of personalizing the guest experience will continue to emerge, but it looks a bit different now that operators have less access to necessary resources.

Mindfully using technology to access past experiences can help us hold on to what matters, writes Charan Ranganath. Sign Up for Our Ideas Newsletter POV Subscribe Subscribe ...