Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.

As AI advances emotional targeting, brands must invest in cultural intelligence to connect with consumers who shape today’s ...

Haleon, the consumer health giant spun out of GSK, is looking to streamline its agency roster. By: Ewan Larkin. Retail ...

At Cannes Lions, Dove and Collectively spoke about their inspired partnership with Crumbl Cookies and Walmart that generated ...

In an increasingly challenging environment, marketing for today’s health care organizations has to balance education with creativity, innovation with strategy and real results. That’s why this year ...

Dove's collaboration with three podcast hosts to promote body positivity, Rhode's latest buzzy product announcement and Dossier's influencer campaign for its new fragrance are some of this week's ...

LTK’s Cannes Lions session with Ad Age Studio 30 focused on how creator trust and AI tools are driving measurable brand performance across the marketing funnel.

At Cannes Lions, Ad Age and Linqia’s roundtable of marketing leaders discussed the future of creator partnerships—and the inevitability of AI-enabled campaigns.

It didn’t take long for the creatives to debate AI in Cannes. Marketing leaders from major brands, including Amazon, Apple and Mars, discussed how the technology is spreading fear in adland but ...

Bonjour! As advertisers gear up for the Cannes Lions International Festival of Creativity, the time has come to start planning itineraries. Cannes can be daunting, especially for first-timers.

Ogilvy Singapore's "Vaseline Verified," which highlighted verified hacks using the Unilever product, won the Social & Creator Lions Grand Prix.

Food-themed bottles take cheeky inspiration from the brand’s top rival.