Amit Chitnis, Chief Commercial Officer at Ocado, on how Ocado uses shopper data to benefit brands and stay ahead of trends.

Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back of a strong ...

Present and past digital leads at three major brands talked customer experience, personal relationships and social commerce ...

In what commentators are calling the dawn of a new era, ‘agentic AI’ is set to revolutionise the world of marketing and ...

Digital Shift Q1 2025 explores the latest developments in generative AI, the dawn of agentic marketing and the expansion of ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

At a Retail Week x The Grocer Live discussion panel, digital leads at L’Occitane and Dr. Martens along with All Saints’ former global head of business transformation discussed the challenges of making ...

Chapter 3. Drawing on key research into the marketing technology landscape, this chapter reflects on the proliferation of new AI-powered tools and what they mean for the future of marketing, with some ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

The panel at Econsultancy’s Capability Leaders Forum. Left to right: Leah Knighton, Trainline; Russell Parsons, Marketing Week; Veronika Kryuchkova, Reckitt; Matt Darmon, AstraZeneca. “Our marketing ...

TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...