Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

LinkedIn has long been known as the go-to social platform for hiring and job searches. In recent years, however, it has developed into a channel where companies can blend product and brand updates ...

Image: Brompton Bicycle Folding bike brand Brompton Bicycle, now approaching its 50 th anniversary, specialises in high-end bikes that last. Whether customers are shopping in a bricks and mortar ...

User Experience and Interaction Design - Best Practice Guide This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

The audience shift towards consuming streamed and on-demand content over broadcast media shows no signs of stopping. This has brought advertising formats like video and CTV ads to the fore, leading ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

Creative problem solving to the fore; but a lack of systems thinking Jenny Burns, Magnetic: The skills coming to the fore are creative problem solving and human-centered creativity – balancing ...

Big companies have moved too slowly, and now need to master content creation (5-7 videos per day) Päivi Korvela, consultant (ex-Unilever and TikTok Shop): Whether we are ready or not, social commerce ...

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