Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.

Marketing artificial intelligence (AI) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly ...

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what ...

Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth.

Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts.

B2B marketing news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more. HubSpot, ...

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.