Articles written by Deepankar Das ...

On the left side, the uninsured family faces a series of challenges that many can relate to: long waits for medical attention ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.

CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.

Through a series of three light-hearted films, Sebamed shows how dandruff-related itch can disrupt life’s important moments, from romantic dates and important work interactions to a peaceful yoga ...

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do ...

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just ...

WPP has appointed Cindy Rose, a senior executive at Microsoft, to replace Mark Read as chief executive. Rose takes over on 1 ...