Lindsay Pattison, the global chief people officer of WPP and a former global media agency chief executive, will be leaving ...

Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle ...

Omnicom’s PHD maintained its top spot in the final 2024 global media league after earning around $3.6bn (£2.8bn) in net ...

The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...

Across the year, more than 435 million magazines were circulated throughout the population, compared to the 469.5m circulated ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice ...

VP of marketing and head of sustainability Jessica Padula discusses the coffee brand's emotional branding and how ...

Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...

Coming off the success of its 2024 Super Bowl advertisement, the creatives with the skincare brand CeraVe decided that when ...

“We proactively put out the bulletin in anticipation of more brands wanting to make these types of claims,” said Catherine Bate, Ad Standards president and CEO. “It’s our job as Canada’s advertising ...

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...