Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle ...

The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

Omnicom’s PHD maintained its top spot in the final 2024 global media league after earning around $3.6bn (£2.8bn) in net ...

Across the year, more than 435 million magazines were circulated throughout the population, compared to the 469.5m circulated ...

Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...

Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice ...

Coming off the success of its 2024 Super Bowl advertisement, the creatives with the skincare brand CeraVe decided that when ...

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

The spot “is a clear violation” of the FDCA, “which requires that advertising for prescription drugs — including compounded ...

Dove debuted its first comedic ad during SNL50: The Anniversary Special. Created with Unilever, the 30-second spot plays with ...

Like many podcasts, The Delicious Dish takes a cringe-worthy turn when hosts Ana Gasteyer and Molly Shannon ask guest Samuel ...