CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Chiara Riga, Sr. marketing operations manager at AppFolio, is responsible for all things marketing operations architecture at the property management software firm—from lead lifecycle to system ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, ...

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? To find out, researchers ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...