Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

Keeping up with today's social media advertising trends—the rapid shifts in technologies, audiences behaviors, and format types—can be a huge challenge. The task is made even harder by the fact that ...

How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption? To find out, researchers at ForgeX and ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, ...

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

Career Development - Most 53% small business owners say they are much happier now compared with when they worked for someone ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? To find out, researchers ...

Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to ...