Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

It’s more important than ever for brands to connect with real audiences, in authentic ways that drive real impact.

Cancer Research UK is looking for a new marketing director as Philip Almond announces he will retire from the charity in May ...

Getting more for less from your agencies is good news, but only in the short term – act now to protect your brand in an ...

How rebranding from Vaco Holdings to Highspring allowed this consultancy to streamline both its offering and branding.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

It’s more important than ever for brands to connect with real audiences, in authentic ways that drive real impact.

Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this month, according to Kantar’s ‘The Works’ study.

The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut ...

Reddit has made great strides in improving its offer to brands - and now its CMO believes the social media platform is ready ...

OK, not quite the famous Springsteen lyric, but in today’s world of marketing leadership, it rings true. We talk a lot about ...