Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

The world’s biggest brands don’t stay big on their own – building them is a job that never ends. As the Kantar BrandZ Most ...

WPP has appointed former Microsoft UK CEO Cindy Rose as its new CEO. She will step into the position from 1 September, taking ...

Without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually ...

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Research from the IPA and Financial Times ranks trust as second most powerful metric behind product and service quality.

As TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...

Jaclyn Beavis is now marketing director for mobile and broadband business Sky Connectivity, while Steff Bryant is named ...

Scores of women and men in workplaces across the UK are living with the trauma of baby loss, in many cases without their ...