When 150 million people go dark, marketers need a new map. And it starts with better data and identity partnerships. Leaders ...

AI is cheap, fast, and everywhere—eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, ...

According to the King’s Trust (formerly the Prince’s Trust), over 900,000 young people are out of work in the UK. This ...

While debate intensifies about the extent to which AI will impact creative production, Ipsos’s Pedr Howard is utterly certain ...

Scopely and indie agency Omelet have launched ‘The Dice Life,’ a new campaign for Monopoly Go that swaps out standard user-acquisition pitches for a full-blown sitcom parody, complete with an original ...

The profit warning from the already beleaguered advertising holding company signals deepening troubles as macroeconomic ...

Emmins started his career handing out ‘lukewarm yogurts at train stations.’ He then set up pioneering agency Amplify, which ...

Gen Z loves soccer, but in different ways from previous generations. Rodrigo Coelho of Momentum Worldwide explains how brands ...

Amazon and Walmart are turning July’s sales window into a high-cost, unavoidable battleground where brands have to plan ...