There are those on Wall Street who are concerned that ad agencies will be left behind as this shift to AI-driven digital ...

AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of ...

In recent years, there has been a surge in AI-generated advertising campaigns, with major brands like Toys 'R' Us, Coca-Cola, and Under Armour experimenting with AI-powered content creation.

AI offers businesses—including law firms—powerful tools to reach the right audience, optimize their advertising budgets, and ultimately grow their client base.

As AI continues to evolve and integrate more deeply into advertising and marketing strategies, the importance of robust bias prevention architecture can't be overstated.

Further, advertising agencies may choose to incorporate the principles for the use of generative AI in advertising, issued by the Incorporated Society of British Advertisers (ISBA) ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Tran, chief strategy officer at Teads ...

USA News GroupNews Commentary – The use of artificial intelligence is on the rise, with the advertising and marketing sector gaining some of the most benefits. Analysts are already projecting ...

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative agency founded by Matt Koulermos.