Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...

The country’s largest organised retailer may also look to cross-sell Shein clothing on Ajio as it seeks to leverage its online presence to maximise sales. Reliance Retail executives were not ...

Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, offers trendy, affordable fashion, with products designed and produced ...

Eventually, Shein’s clothing will also be available on Ajio, although the timeline remains unclear. Shein, founded in China in 2012 and later moved its headquarters to Singapore, has aggressively ...

Indian billionaire Mukesh Ambani’s company has relaunched Chinese fast fashionwear Shein in India, almost five years after it was banned by the Narendra Modi government. Reliance Retail launched the ...

The clothing will later be made available on Ajio, the person said, without providing a time frame. Shein aims to list in London in the first half of the year. It ended its attempt to list in the U.S.

All Shein-branded products sold through the app are designed and made in India, and the clothing will be later made available on Ajio, the Reuters report said, citing another source. Shein’s ...

The clothing will later be made available on Ajio, the person said, without providing a time frame. Shein aims to list in London in the first half of the year. It ended its attempt to list in the US ...

Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap ...

The clothing will later be made available on Ajio, the person said, without providing a time frame. Shein aims to list in London in the first half of the year. It ended its attempt to list in the ...

WomenLikeU founders pitched their vacation clothing brand on Shark Tank India, seeking Rs 1 crore for 2% equity. Despite mixed feedback, they secured ...

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