There's a lot of preppy and tailored men's clothes, like polo shirts, sweaters and khakis; a shirt is around $40 and pants around $60. Pictured are the big and tall stretch deck shorts for $36-$60 ...

Tartan Kawaii is a 28-year-old blogger. She told Newsbeat: "I love Lolita fashion but I personally don't wear it. I have my own Kawaii Style. My signature look is my big bow and poofy hair.