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First Coinbase, Now OpenAI: Inside CMO Kate Rouch's Distinctive Super Bowl Ads
The marketing executive, tasked with introducing new technologies to the public, embraces simple, striking visual identities.
Inside OpenAI’s $14 million Super Bowl debut
The campaign arrives at what OpenAI sees as a pivotal moment. “We’re at the dawn of the intelligence age and you can ...
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Media giant Lee Enterprises confirms cyberattack as news outlets report ongoing disruption
Publishing giant Lee Enterprises has confirmed a cyberattack on its systems is behind ongoing disruption at dozens of ...
OpenAI’s ChatGPT Super Bowl commercial was created entirely by humans, and maybe we don't have to fear AI after all
No AI in sight. While you might assume that OpenAI would have used one of its own tools, like its AI video generator, Sora, ...
AI took over the Super Bowl — one ad stood out from the rest
OpenAI's ChatGPT received its first Super Bowl commercial on Sunday. Called "The Intelligence Age," the minute-long ad went ...
OpenAI compares ChatGPT to humankind's greatest inventions in its first-ever Super Bowl ad
OpenAI aired its first Super Bowl ad, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.
OpenAI Just Used the Super Bowl to Sell AI to the World—Did It Work?
OpenAI’s Super Bowl ad introduced AI to millions, comparing it to historic inventions like fire and the wheel. But was the $14 million investment enough to change public perception? Here’s what the ad ...