So thanks for your article. It stimulated me into thinking about what makes up loyalty. I hope that my thoughts have been of interest. Simply subscribe to our newsletter and get instant access to ...

Properly understood, loyalty is neither a primary personal nor political virtue. And democratic loyalty requires attachment to the principles and procedures that are necessary to a government of, for ...

It calls on retailers to rethink how they sustain and increase customer loyalty in an environment in which consumer confidence is weaker and spending choices are more carefully considered.

In my conversations, it became clear that loyalty isn’t thought of as a single objective for most brands – there’s more ways to measure loyalty than just how much a consumer returns to a brand.

More superstars are questioning the idea of loyalty in the NBA ... and he had a lot of thoughts: After tonight's game, Giannis Antetokounmpo was asked for his thoughts on Luka Dončić getting ...