2025 seems to be a promising year for the OOH industry due to the foundation of measurability laid in the previous year. The year 2024 was all about the pilot launch of RoadStar by the Indian ...

Persistent Link: https://ieeexplore.ieee.org/servlet/opac?punumber=2 ...

We are pleased to inform you that the fourth meeting of the open-ended ad hoc group on measurability and indicators will take place, online, on Wednesday 12 February 2025, from 14:00 to 16:30 CET.

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

Palantir surpasses Q4 expectations, easing market concerns about AI investment ROI and showcasing strong growth for the new year.

In a new study published in the journal Resources, Environment and Sustainability, an international team of scientists, ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

The Trade Desk's stock plummeted 34.4% after missing its guidance for the first time in 33 quarters. Check out my opinion on ...

The Trade Desk is a demand-side platform that enables advertisers to plan, execute, and optimize data-driven ad campaigns across multiple media channels. Unlike ad giants like Google, Amazon, and Meta ...

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate ...

Measurability of podcast advertising has been a hurdle for buyers and sellers across the entire life of the category. Despite ...

First of all, to really push your creative boundaries, you need to develop the confidence to take risks and the ambition to explore beyond your immediate role. The best designers are open to play, ...