Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

Discussing the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital.

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take.

Econsultancy’s annual Future of Marketing report looks at marketing priorities for the next two years and the key trends shaping the industry.

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.

Where did Temu come from? How has it become such a ubiquitous name in such a short space of time? And does it really pose a threat to Amazon?

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

Published annually since 2002, the Econsultancy Top 100 Digital Agencies is a comprehensive listing of the UK’s largest digital marketing, design and build, technical and creative agencies. Agencies ...

We’ve compiled the predictions of a band of social media experts, with 14 in total, across social commerce, generative AI, creators and platforms.