Amit Chitnis, Chief Commercial Officer at Ocado, on how Ocado uses shopper data to benefit brands and stay ahead of trends.

Present and past digital leads at three major brands talked customer experience, personal relationships and social commerce ...

Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back of a strong ...

In what commentators are calling the dawn of a new era, ‘agentic AI’ is set to revolutionise the world of marketing and beyond. This chapter explores the rise of advanced multimodal AI agents, and the ...

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...

Digital Shift Q1 2025 explores the latest developments in generative AI, the dawn of agentic marketing and the expansion of ecommerce features.

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

At Econsultancy’s Capability Leaders Forum last week, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of generative AI to augment the fundamentals of brand-building.

If you’re not an Econsultancy subscriber, you can download the report here.

Ecommerce expectations and shopping behaviours are changing rapidly. By combining best-practice methods with cutting-edge techniques, this Ecommerce and Online Merchandising training course will ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

At a Retail Week x The Grocer Live discussion panel, digital leads at L’Occitane and Dr. Martens along with All Saints’ former global head of business transformation discussed the challenges of making ...