Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for advertisers.

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

Understanding why most AI strategies fail The failure to implement AI initiatives extends from the top of the funnel to the bottom. Companies can demonstrate AI works in controlled tests, but nearly ...

You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server.

Learn how to implement, automate, and manage structured data across thousands of enterprise pages to boost SEO performance, visibility, and rich results.

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

However, data misuse brings distrust and legislation. As privacy-driven expectations “broke” our current marketing strategies with consent platforms, IAB frameworks, privacy UX, and big tech like ...

Autonomous AI is here—and it’s changing how brands connect with customers.

When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track.