Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Yet Google may have found a clever way to spark curiosity and bring fresh energy to the subject. Enter Singaporean YouTube personality Annette Lee, who takes on the alter ego of Aunty M as she learns ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Hakuhodo International Indonesia (HIID) announced the largest leadership structure reshuffle in its history with the appointment of 15 new executives across various divisions. The move comes after ...

The research revealed a communicator-audience disconnect. Communicators believe they’re getting through, but the message isn’t landing well with audiences. While 84% of APAC communicators rated ...