"What if the story of a Korean drama that usually airs 16 episodes can be summarized into 3 minutes?" This question is now answered through micro dramas, a content format that packs a complete story ...

BBDO Worldwide has launched a new global vision, 'Do Big Things, to signal that the agency is doubling down on bolder creativity and impactful results. The agency network, known for its long-standing ...

This week Campaign covered an op-ed by VoxComm, the alliance of communications agencies associations. In it, the organisation called out intermediaries operating the model of pay-to-play pitches and ...

Lindsay Pattison, the global chief people officer of WPP and a former global media agency chief executive, will be leaving the holding company in May. In a memo to WPP leaders today (20 February), ...

These cornerstones of an influencer brand trip can create highly shareable content moments, potentially achieving significant organic social reach and first-hand advocacy from influencers and content ...

Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...

In addition to increased confidence from investors, X is also winning back advertisers on its platform. Last week, Apple announced that it has restarted ad campaigns on the social media platform after ...

Campaign has announced Janice Min, co-owner, CEO and editor-in-chief of The Ankler, as its keynote speaker for the annual Convene conference taking place on February 27.

Coming off the success of its 2024 Super Bowl advertisement, the creatives with the skincare brand CeraVe decided that when ...