Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

AI agents can make decisions, perform tasks, and adapt to an environment—without constant human intervention—to automate a broader range of tasks, including core business functions. This guide covers ...

Although ChatGPT can be an incredibly useful tool for marketers, figuring out how to get the most out it can be a struggle. Specifically, it can be challenging to understand how to structure prompts ...

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research from Bizzabo. The report was based on data from a survey conducted in November 2024 ...

In a world where time is a precious commodity and information flows at a relentless pace, the traditional approach to learning is undergoing a revolutionary transformation. Imagine a learning method ...

Images have become a defining factor in how brands communicate online—from social media posts and e-commerce product galleries to blogs and digital ads. The online visual experience often determines ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Have you ever felt like you've hit a wall with your content creation? Maybe you're struggling to come up with new ideas, or maybe you're feeling overwhelmed by the amount of content you need to ...

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...