Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns and boost ROI.

The B2B brands that had the biggest year-over-year increases in value between 2024 and 2025 were NVIDIA, Amazon, and ExxonMobil. The researchers found that the strongest B2B brands (those with the ...

Career Development - Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

TikToks with thumbnails that inspire the primary response of anger have the highest average engagement rate and second-highest average view count.

Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

Artificial Intelligence - This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

Customers complete multiple micro-conversions before they reach a point where they are comfortable making a purchase. Learn more about micro-conversions here.