The U.S. retail landscape is growing increasingly challenging, and fast-moving consumer goods (FMCG) companies are facing mounting pressure to prove the ROI of their ad campaigns. And with growing ...

Digital adoption is sweeping the globe. The uptake of mobile devices and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore ...

The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so auto marketers can develop more informed strategies that increase purchase consideration and new car sales.

Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a ...

Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those ...

This episode explores how brands are incorporating corporate social responsibility into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, ...

Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast's share rising for a fourth straight month.

In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With ...

From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. So what were the top smartphone apps and operating systems this year?

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with ...

Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the media industry with an accurate view of who’s using them.

Diverse, Young and Informed: Today’s Growing News Audience More and more, as we navigate through COVID-19, unprecedented political and social unrest, unpredictable weather events, and now a big ...