3 天之前 · Logo redesigns aren't the easiest to pull off successfully, either. However, those that are successful retain the brand's essence, and Starbucks has impressively achieved that.

Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea, and Spices”). In 1987, when Il Giornale acquired Starbucks, Terry came up with a new design that merged the companies’ logos; green replaced brown, and the Siren got a modern makeover (with a shorter ...

2023年9月19日 · Starbucks underwent a logo redesign in 1992, with the siren more up-close and no longer showing its entire body. The signature twin tails are still visible through the frame with no changes to its colors, text, or shape.

2023年1月13日 · Ten years after the redesign, the company used this textless Starbucks logo. It is now a much simpler emblem that people can identify everywhere. Today, the Starbucks logo is one of the most versatile designs that look outstanding on a funny tshirt design and other materials for brand promotion.

2023年3月1日 · After a light redesign in 1992, Starbucks’ logo remained almost the same. The only significant difference was the new close-up of the siren; her whole body was no longer visible, with her torso covered by her hair. In 2011, Starbucks underwent its …

2022年6月29日 · In collaboration with a New York-based creative consultancy, Lippincott, Starbucks underwent a complete logo redesign. The name Starbucks Coffee was removed altogether, with the iconic and recognizable siren and color palette being enough to make the brand identifiable.

2023年4月26日 · In 1987, Starbucks underwent a significant logo redesign to reflect the company's expansion beyond its original offerings. The new logo maintained the siren as the central figure but simplified the design for a cleaner and more modern appearance.

2024年4月23日 · The Starbucks logo underwent a significant redesign, adopting a green color scheme to symbolize freshness and growth. The siren’s hair now covered her breasts, and the focus of the brand narrowed to “Starbucks Coffee,” dropping “Tea Spices” from the logo.

2023年12月11日 · Starbucks Logo Redesigns: From Classic to Contemporary. Starbucks, one of the most popular coffee franchises in the world, has undergone several logo redesigns throughout its history. These logo changes reflect the brand’s evolution and adaptation to the changing times.

2024年12月7日 · More than just an aesthetic update, the 1992 logo redesign marked Starbucks' deepening commitment to issues like fair trade and conservation. As Starbucks expands globally over the coming decades, the vibrant cropped siren logo will become one of the most recognisable brand symbols worldwide, associated with premium coffee, in-store ambience ...