media update , an online publication dedicated to reporting on the latest news and information relevant to the South African (and African) advertising & marketing; media & entertainment; PR & CSI, and Social Media industries.

2025年1月8日 · As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. For brands to remain relevant and reap the rewards of this transformation, they need to focus on embracing trends and innovations and meeting the ever-changing needs of their customers, says Cheryl Ingram, CEO of TDMC (The Digital Marketing Collective).

2025年2月6日 · The rise of the retail industry as a platform for digital advertising marks a significant shift in how brands connect with consumers. As retail evolves beyond traditional brick-and-mortar stores, it has become a hub for digital engagement, offering a rich environment for personalised marketing and real-time consumer interaction, says Kevin Gray, Retail Sales Lead for Accenture, Africa.

2024年11月21日 · Kfm 94.5, in partnership with Samsung, has announced the return of Galaxy KDay for its third year. Set to take place on Saturday, 5 April 2025, at the Meerendal Wine Estate, this event promises a celebration of music, community and summer vibes.

2025年1月8日 · 5FM says that Phakathi has, over the course of 15 years, built a career across the radio, TV, media, online, streaming and EdTech sectors.. She began her journey at the SABC, where she honed her skills in audience engagement working across radio brands such as 5FM, SAfm, Radio 2000 and as a Portfolio Brand Manager for SABC radio, says the station. ...

2024年7月30日 · The Interactive Advertising Bureau (IAB) South Africa has released data showing independent and niche radio stations recording impressive numbers for the second quarter of 2024. This has built on the 2022 report by The Conversation, that radio is thriving in South Africa, with listenership consistently higher than the global average.

2024年10月2日 · SEO is a crucial aspect of the digital world that cannot be ignored. It encompasses everything related to online presence and visibility. Despite its importance, many people are still unfamiliar with what it entails, how it works and the do`s and don`ts for maximising its benefits. That`s why we`ve put together this guide on everything you need to know about SEO.

2025年2月12日 · The 2024 Effie Awards South Africa campaign set out with a critical challenge: to reignite industry participation, elevate awareness and position the Effies as the premier recognition of marketing effectiveness.Tasked with delivering a campaign that would drive meaningful results, Lobengula Advertising says that it developed a pro bono creative strategy that not only met but exceeded ...

2024年9月23日 · As Black Friday and Cyber Monday approach, online retailers in South Africa face challenges and opportunities in an evolving e-commerce landscape, says The Digital Media Collective (TDMC)`s Development Director Duncan Colville and Media Director Caleb Shepard. The duo offers insights and strategies to help businesses prepare for this crucial shopping period.

2025年1月31日 · In 2025, brand success will be defined by one key ingredient: chemistry. This new approach, called "Brand Chem," underscores the importance of collaboration between brands, creators and communities to create lasting impact, says TikTok.