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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others. [7]

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In the E.L.F. Cosmetics collection, you’ll find a wide range of economically priced makeup. Beautify your eyes with eye concealer, eye shadow, mascara, eyeliner and eyebrow cosmetics. Make your lips pop with lipstick, lip balm, lip gloss, lip liner and treatments.

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Dual-Ended Cream + Powder Brush, Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free